Monday, March 29, 2010
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Google Gives Advertisers the Power of Remarketing
Posted by:: Beau Blackwell, ClickBank
March 26th, 2010
Written by: Beau Blackwell, Community Manager
Successful marketers have known for a long time that the more often you can get your product in front of potential customers, the more likely they are to buy. For traditional marketers, this has usually been accomplished by methods such as print, radio, or TV advertising.
In a move that should benefit affiliate marketers and vendors, Google announced yesterday that they’ve brought this same ability to remarket to customers to PPC advertising.
Basically, in your Google AdWords account, you can specify that you want to display ads for your products or site to people who have already visited your site from a paid click. Your subsequent ads will be shown to them in the Google Content Network, when they’re browsing other sites related to your product. This gives you a great opportunity to remind people of the benefits of your product, or offer them a reason to come back and check out your site again. It’s possible that the first time they visited your site, they just weren’t ready to buy, but after browsing around online, a well-written ad could be just what it takes to get them to come back and buy this time.
If you do AdWords advertising, be sure to check it out!
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Posted in News
Tags: adwords, google, ppc, remarketing
3 Comments » 8 Key Differences Between Super Affiliates and Struggling Affiliates
Posted by:: Beau Blackwell, ClickBank
March 24th, 2010
Written by: Mark Ling, Guest Author
Since I’ve been a successful affiliate marketer for a long time and have coached many affiliates on how to be more successful, I thought it could be helpful write about the key differences that I see between the mindsets of super affiliates and struggling affiliates.
If you have dabbled in affiliate marketing but aren’t making a killing yet, then you might find that some of the differences I mention below are issues you need to resolve first.
1. Super affiliates take action towards their goals, while struggling affiliates often procrastinate, or spend too much time overeducating or preparing themselves and not enough time DOING. Super affiliates are usually prepared to fail fast and often, learning from their mistakes, rather than not making any progress at all.
2. Super affiliates invest their money in software, marketing, and outsourcing, and then spend what is left. Struggling affiliates spend the vast majority of their money on other parts of their lives, and then invest what is left in their online business.
3. Super affiliates invest their time in networking with and learning from other successful people, whereas struggling affiliates often try to work alone, or listen to people who have a negative influence on them. In addition, super affiliates try to learn as much as possible from other successful people through books, audio, or DVDs. This is especially important when you’re not in a position or location where you can network with other successful Internet marketers face to face.
4. On a similar note, super affiliates enjoy the process of learning, even when they’re learning from their failures. Struggling affiliates often don’t enjoy having to constantly learn new techniques and ideas, and don’t appreciate the experience of failing in order to learn and grow.
5. Most super affiliates understand the power of their mind and focus on developing strong self belief and an abundance mindset, whereas struggling affiliates can get derailed by negative self-talk, focusing on what is going wrong in their lives and in their affiliate marketing efforts.
6. Most super affiliate millionaires that I’ve met in person (and I’ve met dozens) only focus on one or two niches. It’s true that most have experimented in many other niches in order to find the ‘golden’ one or two that work for them. Struggling affiliates, though, are often scattered all over the place, and even when they find a niche that makes them money, they keep moving on to the next niche without fully maximizing their potential or getting to know a niche in extreme depth.
7. Most super affiliates build a strong mailing list through email capture and make regular repeat sales to the same people. Struggling affiliates often like to skip the process of building a website to gain leads and focus on direct traffic, missing out on the chance of repeat sales and having more marketing opportunities.
8. Most super affiliate millionaires I know, including myself, make the vast majority of their money from the big competitive niches, and not from the smaller, less competitive niches. Super affiliates are not afraid of competition, whereas many struggling affiliates are. Super affiliates realize that to make big money, you have to go where the big money is. I’ll clarify this by saying that small niches are good to sink your teeth into early on and to make some sales, but in the long run, to make 7 figures or more online, you need to get good at marketing in one of the major niches where billions of dollars are being spent (e.g., diet/fitness, make money online, dating/relationships niches, self-help, security software, etc.).
I hope the above differences between super affiliates and struggling affiliates inspire you to upgrade your mindset and start thinking and acting like a super affiliate! Above all, make sure you follow point #1: super affiliates take action towards their goals.
All the best to your success!
About the Author
Mark Ling is the Founder of Affilorama, an affiliate marketing training portal that offers cutting-edge free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. You can follow Affilorama on Facebook or read Affilorama’s Affiliate Marketing Blog.
ShareThis
Posted in Affiliate Tips, Strategies for Success
Tags: affiliate marketing, affiliates, strategies, success, super affiliates
Posted by:: Beau Blackwell, ClickBank
March 26th, 2010
Written by: Beau Blackwell, Community Manager
Successful marketers have known for a long time that the more often you can get your product in front of potential customers, the more likely they are to buy. For traditional marketers, this has usually been accomplished by methods such as print, radio, or TV advertising.
In a move that should benefit affiliate marketers and vendors, Google announced yesterday that they’ve brought this same ability to remarket to customers to PPC advertising.
Basically, in your Google AdWords account, you can specify that you want to display ads for your products or site to people who have already visited your site from a paid click. Your subsequent ads will be shown to them in the Google Content Network, when they’re browsing other sites related to your product. This gives you a great opportunity to remind people of the benefits of your product, or offer them a reason to come back and check out your site again. It’s possible that the first time they visited your site, they just weren’t ready to buy, but after browsing around online, a well-written ad could be just what it takes to get them to come back and buy this time.
If you do AdWords advertising, be sure to check it out!
ShareThis
Posted in News
Tags: adwords, google, ppc, remarketing
3 Comments » 8 Key Differences Between Super Affiliates and Struggling Affiliates
Posted by:: Beau Blackwell, ClickBank
March 24th, 2010
Written by: Mark Ling, Guest Author
Since I’ve been a successful affiliate marketer for a long time and have coached many affiliates on how to be more successful, I thought it could be helpful write about the key differences that I see between the mindsets of super affiliates and struggling affiliates.
If you have dabbled in affiliate marketing but aren’t making a killing yet, then you might find that some of the differences I mention below are issues you need to resolve first.
1. Super affiliates take action towards their goals, while struggling affiliates often procrastinate, or spend too much time overeducating or preparing themselves and not enough time DOING. Super affiliates are usually prepared to fail fast and often, learning from their mistakes, rather than not making any progress at all.
2. Super affiliates invest their money in software, marketing, and outsourcing, and then spend what is left. Struggling affiliates spend the vast majority of their money on other parts of their lives, and then invest what is left in their online business.
3. Super affiliates invest their time in networking with and learning from other successful people, whereas struggling affiliates often try to work alone, or listen to people who have a negative influence on them. In addition, super affiliates try to learn as much as possible from other successful people through books, audio, or DVDs. This is especially important when you’re not in a position or location where you can network with other successful Internet marketers face to face.
4. On a similar note, super affiliates enjoy the process of learning, even when they’re learning from their failures. Struggling affiliates often don’t enjoy having to constantly learn new techniques and ideas, and don’t appreciate the experience of failing in order to learn and grow.
5. Most super affiliates understand the power of their mind and focus on developing strong self belief and an abundance mindset, whereas struggling affiliates can get derailed by negative self-talk, focusing on what is going wrong in their lives and in their affiliate marketing efforts.
6. Most super affiliate millionaires that I’ve met in person (and I’ve met dozens) only focus on one or two niches. It’s true that most have experimented in many other niches in order to find the ‘golden’ one or two that work for them. Struggling affiliates, though, are often scattered all over the place, and even when they find a niche that makes them money, they keep moving on to the next niche without fully maximizing their potential or getting to know a niche in extreme depth.
7. Most super affiliates build a strong mailing list through email capture and make regular repeat sales to the same people. Struggling affiliates often like to skip the process of building a website to gain leads and focus on direct traffic, missing out on the chance of repeat sales and having more marketing opportunities.
8. Most super affiliate millionaires I know, including myself, make the vast majority of their money from the big competitive niches, and not from the smaller, less competitive niches. Super affiliates are not afraid of competition, whereas many struggling affiliates are. Super affiliates realize that to make big money, you have to go where the big money is. I’ll clarify this by saying that small niches are good to sink your teeth into early on and to make some sales, but in the long run, to make 7 figures or more online, you need to get good at marketing in one of the major niches where billions of dollars are being spent (e.g., diet/fitness, make money online, dating/relationships niches, self-help, security software, etc.).
I hope the above differences between super affiliates and struggling affiliates inspire you to upgrade your mindset and start thinking and acting like a super affiliate! Above all, make sure you follow point #1: super affiliates take action towards their goals.
All the best to your success!
About the Author
Mark Ling is the Founder of Affilorama, an affiliate marketing training portal that offers cutting-edge free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. You can follow Affilorama on Facebook or read Affilorama’s Affiliate Marketing Blog.
ShareThis
Posted in Affiliate Tips, Strategies for Success
Tags: affiliate marketing, affiliates, strategies, success, super affiliates
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